21 Jul 2022
Entry of International Brands into the Stationery Market
As the Indian government is putting more emphasis on education, there is an increase in schools, institutes, and other educational organizations. India has nearly 22-24 crore students studying who requires writing and stationery materials. It concludes that the stationery manufacturing companies are having tremendous potential to grow. Indian stationery market size is about Rs 9000 Crore.
It is widely used for the branding and promotion of a business since it can be easily customized for the brand like letterheads, business cards, pens, notepads, etc. In many business seminars and meets a company usually gifts stationery items symbolizing their brand.
It is very difficult to throw away a handmade card by your loved one, stationery has a sentimental value attached to it. To be true people love stationery items big or small. This love has made stationery a popular gift item for goodies, corporate gifts, return gifts and special day gifts. This contributes to the growing demand for personalized and customized stationery items. It always adds power to the words.
Most of the stationery market is owned by local suppliers and unorganized players. The entry of international brands like Faber Castle, Kores, Maped, etc. in the Indian market has alerted Indian stationery manufacturers.
PPG F.I.E Association hosts a wide range of stationery companies. They manufacture various stationery items under the brand name “LOTUS” and “HANS”. The international stationery industry provides very innovative quirky, and thoughtful designs. It creates high expectations of stationery snobs around the world. More organized and quality-oriented players are emerging. Stationery is something that will be always in need in schools, colleges, universities, and companies either big or small, No Matter How Digital We Go.